- Development of strategies for promotion on the basis of the company's aims and benchmarking, analysis of rivals’ activity in social media;
- Creation, promotion and support of thematic groups (Community) in social networks;
- Distribution of the content (information about promotions, products and services of the company, promotional materials, viral content, etc.);
- Blogging and microblogging, increasing the number of readers, subscribe to blogs of similar content, content distribution, guerilla marketing.
Expected result: increasing of sales, increasing of brand / company awareness and references to it, increasing of the number of contacts with the target audience, getting the on-line feedback about the quality of products and services.